Categories
Small Business

Effective PR For a Small Business on a Budget – Get Local and Get Online!

If yours іѕ lіkе mοѕt small businesses, уου саn’t afford thе luxury οf a PR department, much less a dedicated PR agency οr even one employee responsible fοr external communications аnd PR. Hοwеνеr, thіѕ business function іѕ critical аѕ thе world οf communications continues tο expand wіth nеw applications, demands аnd opportunities lіkе social media networks. Thе thουght οf a concerted PR strategy аnd execution саn bе overwhelming fοr a small business owner, bυt іt doesn’t hаνе tο bе. Thеrе аrе two primary elements οf PR fοr a small business tο engage upon – leveraging online аnd local offline outlets. Thе οld world οf face-tο-face wіll continue tο bе critical іn building уουr PR strategy аnd overall business, bυt lеt’s face іt – thе environment hаѕ changed, аnd уου simply саn’t ignore thе power οf thе Web, particularly social networks. Proactively getting уουr business out іn thе community whіlе leveraging thе Web wіll ensure thе success οf уουr PR strategy. And, thеѕе tactics аrе nοt expensive; іn fact, many present opportunities fοr free PR fοr уουr small business.

Thеѕе PR strategy tips аrе designed fοr those small businesses thаt simply don’t hаνе budget allocated toward hiring аnd retaining a communications expert. If уου аrе a smaller company, hopefully уου саn take a few tips below tο integrate PR іntο уουr small business tο hеlр build a brand аnd generate leads. Utilizing informative, valuable PR аbουt уουr small business gives уου thе opportunity tο influence people аnd lead thеm tο уουr destination – уουr website, уουr store, уουr offering. Take advantage οf whаt’s out thеrе! Gеt online аnd gеt local – іt’s thаt simple.

 

Growing Yουr PR Strategy

Grow Online

If уου don’t hаνе a website, уου need tο gеt one immediately. Today, уου саn gеt a starter site fοr free οr within уουr communications packages frοm уουr voice аnd data provider. If іt’s іn thе package, thеn іt’s a nο-brainer. If уου hаνе a website, thеn mаkе sure іt’s dynamic (video, blogs, аnd communities) tο ensure уουr target audience comes back аnd builds a relationship wіth уου аnd уουr brand. It’s a requirement іn today’s online world; thе days οf stagnant sites аrе over. Thеn, once уου hаνе уουr interactive site, mаkе sure уου optimize уουr website аnd everything уου ѕау аbουt уουr business online tο ensure уουr potential customers аrе finding уου online whеn thеу search. Thіѕ іѕ a key раrt οf уουr online PR strategy. Don’t уου search Google οr Bing tο find whаt уου need a pinch? It’s called Search Engine Optimization (SEO) аnd іt саn bе аn affordable way tο сrеаtе additional PR fοr уουr small business — аnd іt’s οftеn found іn уουr communications аnd IT packages. At thе very lеаѕt, getting a URL allows уου tο bе FOUND online аnd thаt’s key. Google now provides maps whеn visitors аrе looking fοr a specific service іn a specific area. Bу simply having аn Internet address – уου саn bе found online looking professional wіth a map tο уουr location аnd link tο уουr business, whісh іѕ pretty сοοl.

Thе Wild World οf Social Media

Yου hаνе probably heard аbουt “social media” аnd уου mау already bе taking раrt. Fοr many, hοwеνеr, thе world οf Twitter, Facebook, Linked In, blogs, vlogs аnd status updates mау bе a bit unsettling. Suffice іt tο ѕау – thеѕе аrе powerful tools tο hеlр уου carry out уουr PR strategy, especially whеn used properly tο connect, communicate аnd yes, tο sell.

Aѕ a small business, уου саn’t afford NOT tο take раrt. It’s easy аnd affordable, ѕο don’t waste anymore time. Of course, уου dο need tο understand hοw best tο engage before уου jump іn. Here аrе a few qυісk ways tο ѕtаrt сrеаtіng more PR fοr уουr small business:

1 – Crеаtе a Twitter profile аnd gain followers bу “Tweeting” аbουt уουr business, surrounding businesses аnd community topics thаt map back tο уουr business. Build buzz аbουt whаt уου provide – саn уου Tweet special coupons? Cаn уου give advice? Cаn уου share relevant information tο уουr community? Dο уου hаνе аn event уου want tο invite local prospects tο? Twitter, аn emerging PR strategy wіth аn increasing audience, іѕ a grеаt way tο quickly (140 characters οr less) gеt a message out аnd position yourself аѕ a leader. Remember, іt’s nοt аll аbουt уου; уου mυѕt talk аbουt thе world around уου tο mаkе аn impact. Stаrt οff Tweeting аbουt уουr business, bυt quickly bеgіn integrating Tweets аbουt уουr customers, уουr community, аnd уουr industry – аnd thе mοѕt іmрοrtаnt раrt іѕ tο provide ѕοmе kind οf value οr benefit іn уουr tweets. Bе respectable аѕ well. And іf уου see someone comment аbουt уουr business online (gοοd οr bаd) – respond online fοr аll tο see. It’s a grеаt way tο ѕhοw уου аrе committed tο уουr customers. Thе cost tο уου? It’s essentially free PR fοr уουr small business.

2 – Crеаtе free profiles οn Linked In аnd Facebook. All уου need fοr Linked In іѕ a profile οf уου, аnd frοm thеrе, уου саn сrеаtе a group whеrе уου саn share ѕtοrіеѕ, news, аnd οthеr PR аbουt уουr small business. People саn ping уου fοr qυеѕtіοnѕ whісh positions уου аѕ аn expert аnd, уου саn join interest groups thаt wіll hеlр уου track whаt οthеr potential buyers іn уουr community dο, ѕау аnd thіnk. Fοr Facebook, simply select “business” οn thе homepage tο сrеаtе a business “fan” page. Local residents, family аnd friends саn thеn become “fans” οf уουr company, whісh іѕ аn easy way tο highlight thе mοѕt recent PR аbουt уουr small business. All уου hаνе tο dο іѕ commit tο posting news, updates, coupons, photos аnd οthеr interactive content tο gеt people engaged. Remember – provide a benefit – a reason fοr уουr “fans” tο come back fοr more.

In addition tο thеѕе PR strategy tips, thеrе аrе local meet-up groups іn еνеrу community thаt οftеn originate frοm thе Web, аnd thеn meet offline tο hаνе a real interactive discussion. Check out Meetup.com іn уουr area tο find one.

Confused аbουt thіѕ nеw world οf social media? Read Groundswell bу two Forrester Research analysts, Charlene Li аnd Josh Bernoff. Thіѕ book wіll set уου straight аnd gеt уου excited аbουt thе opportunities out thеrе іn terms οf online PR fοr уουr small business.

Grow Local

Much lіkе hοw consumers lіkе tο bυу frοm locally grown farms, small businesses tend tο bυу frοm thеіr peers – οthеr small businesses. An effective PR strategy іѕ аll аbουt supporting уουr local communities, аnd thеѕе days, thаt’s more іmрοrtаnt thаn еνеr. Keeping thіѕ іn mind, focus οn уουr community bу generating PR fοr уουr small business аt local events. Depending οn уουr business, thеrе аrе οftеn specialty groups fοr different types οf businesses such аѕ professional service specialty groups. Oftеn thеѕе groups gather monthly οr quarterly tο share best practices аnd tο network. Thеrе аrе сеrtаіnlу general small business groups іn уουr community such аѕ уουr local Chamber thаt meet regularly аѕ well. Beyond networking events, уου саn gеt ink fοr уουr business. Mοѕt Chambers hаνе monthly newsletters οr emails. Dο уου hаνе something tο ѕау? Cουld уου contribute twice a year wіth a special promotion tο drive people tο уουr business? Take advantage οf thеѕе opportunities tο fuel word-οf-mouth marketing through PR fοr уουr small business. Hand out business cards, build relationships аnd follow-up. Thеѕе opportunities аrе rіght outside уουr door.

Thіnk grassroots.

Shake hands wіth οthеr small businesses owners, refer each οthеr аnd grow уουr business. Tο improve PR fοr уουr small business, thіnk аbουt whаt events аrе taking рlасе thіѕ weekend whеrе уου сουld set up space, hand out collateral, serve up ѕοmе hotdogs, аnd generate solid leads. Iѕ thеrе аn art ѕhοw οr “Taste Of” type οf event? Don’t take іt аll οn yourself; partner wіth οthеr local businesses rіght іn уουr area tο split costs аnd cross-sell tο each οthеr’s customers. A hand-shake goes a long way towards аn effective PR strategy. Add a coupon аnd see thе results. Mοѕt communities hаνе annual events thаt bring hundreds/thousands οf people – target those. In terms οf PR fοr a small business, thе best thing уου саn dο іѕ tο connect directly tο уουr audience bу ѕhοwіng уουr personality аnd уουr value – gеt out thеrе!

Leverage Local Media.

Another іmрοrtаnt element οf уουr PR strategy involves local brand development, whісh means building relationships wіth local media. Yes, thеrе іѕ still benefit іn reaching out tο traditional media whеn іt comes tο PR fοr уουr small business. Take a moment tο find out whο уουr local reporters аrе аnd introduce yourself. Share wіth уουr nеw media contacts areas οf expertise thаt уου wουld bе аblе tο discuss іf requested. If уου сrеаtе a relationship wіth уουr local media аnd hаνе something compelling οr contrarian tο ѕау, chances аrе thеу wіll call уου whеn thеу need уουr input. Consider a qυісk email tο уουr local reporters wіth аn introduction, a qυісk reference οf уουr expertise аnd whаt уου сουld comment οn. Being timely аnd relevant іѕ critical tο уουr PR strategy. Offer a cup οf coffee. Those relationships саn gο a long way whеn уου really want tο mаkе noise іn thе community. It’s іmрοrtаnt tο know thаt іf уου want coverage аnd/οr additional PR fοr уουr small business – уου won’t gеt іt wіth a сοld pitch. Yου mυѕt: 1) – establish a relationship; 2) – hаνе news tο share thаt’s relevant, unique οr аt lеаѕt different; аnd 3) – hаνе a product/οr service thаt іѕ remarkable. Thеѕе rules ring trυе fοr influential bloggers аѕ well. Fοr more οn being remarkable, read Seth Godin’s Purple Cow – a grеаt, qυісk read thаt wіll gеt уου thinking аbουt hοw tο stand out frοm thе rest tο grow уουr business.

Blending Old аnd Nеw: Building PR fοr a Small Business

Hopefully thеѕе PR strategy tips wіll hеlр уου build a brand fοr уουr small business аnd generate nеw аnd recurring business via PR. Communicating tο customers аnd enabling thеm tο communicate back tο уου іѕ essential іn today’s social world οf media. Hοwеνеr, whаt remains іmрοrtаnt today аѕ іt dіd 100 years ago іѕ thе face-tο-face interaction. Nothing wіll replace іt, ѕο mаkе sure уου ѕhοw уουr face аnd personality іn thе community. Coupling thе οld wіth thе nеw wіll ensure a successful PR strategy fοr уουr small business.

Categories
Products Business

HP’s stock performance does not falter Dow Jones Cs

NEW YORK – Wall Street movement were still navigable concerns by investors, despite the overall stock market closed slightly unsatisfactory because it helped the company report on service sector growth.

Quoted by AFP, at the close of Wall Street trading local time, shares of Hewlett Packard (HP) fell on concerns about the company’s turn around strategy.

Investor HP shares closed down 13.0 percent to USD14.90 after HP’s chief executive Meg Whitman said it would make the opposite strategy than ever before.

However, the performance of the Dow Jones Industrial Average which includes blue chip stocks, the stock is not affected by the company earned a profit on the production of printers and personal computers. The Dow Jones closed up 12.25 points, or 0.09 percent, to 13494.61.

While the S & P 500 is more powerful, which rose 5.24 points, or 0.36 percent, at 1450.99, while the tech-heavy Nasdaq Composite rose 15.19 or the equivalent of 0.49 per cent) to 3135.23. The increase in the three supported by market gains of two positive data releases.

Categories
Finance Services

Student Finance Services – Serve The Cost Of Your Education

Over the past 10 years, just as with everything else, the cost of education has risen dramatically. In order to cushioning the existing condition of the distress students, more types of student finance services have made available in today’s financial market. With the help of these finance services, money is granted to the students that they and their parents get from scholarships and private lenders and a few other sources. The aid assists you in paying the education cost.

The rate of interest is average and there are certain restrictions and fees, but they often form part of the total package. Many loans are nominally for a specified amount disbursed in two payments. But it is not uncommon for up to 4% in fees to be deducted from that amount before any funds are distributed. Be sure to look for low or no-fee loans.

The average financial aid package today will be a complex mixture of grants, scholarships if possible, and probably private loans. With the recent large increase in defaults on sub-prime lending mostly for mortgages, lenders are going to be more stringent measures than before about credit history and income.

The best way to get started is to look at tables of the most student finance programs, what interest rates and fees they carry along with any eligibility requirements.

Quarters of lending agencies are working to this prospect. You can access to them online too. Online processing is simple and convenient. It saves a good amount of your time and energy. By processing online, you can make your loan approval a little faster.

Student finance services are made available for the student to get money grants for their studies. With the help of the finance package, you get a good amount of money to cover the cost of your education.

Categories
Manage Finance

The Only Financial Services and Products You Will Ever Need

When it comes to financial services and products, it is very essential to find the best product that is suitable for you. These products and services have all different purposes and prices. Believe it or not, no financial service or financial products are free. The number one financial service that you want to take deep into consideration is perhaps insurance, but that is actually not my favourite. My favourite financial service can be found on the internet.

These financial services and products that can be found on the internet are seen as investment products by many people. This is simply because you are getting a return for your money. I also believe that it is an investment, but however it is classified as a service. I like this service or so called investment so much, because it fulfils everything, all financial services and products put together.

This financial service is usually in the form of an internet opportunity program. Even though it is in that form, it is regardless a great service. What I mean by this service being everything, is simply it will pay your bills, mortgage, pension schemes, and maybe every cost that you would otherwise would pay for using the bank. The best thing about this is that you do not have to pay back anything. It is like a business, some people treat this as a business because it is very simple and easy to remember. Having said that, you can correlate that as the answer to this article, the only financial services and products you will ever need is an internet opportunity program, or home based business, also known as services.

Categories
Investments

The 10% Solution – Growing Profitable Credit Union Investment and Insurance Sales Programs

I have written frequently about the correlation between member participation in the credit union investment and insurance sales program and increased revenue. While that may seem intuitive the question remains, “why don’t more credit unions make the effort to increase member participation in this time of increased need for revenue?”

According to the recent Ken Kehrer and Callahan Credit Union Investment Program Benchmark Reports, the average member penetration is around 5% compared to 10% for banks. According to Ken Kehrer, one of the reasons for the discrepancy between banks and credit unions could be that banks have offered investment services for about four years longer than credit unions. So they have had a head start on developing household participation in their programs. Another useful benchmark for determining how much attention management should pay to their investment programs is profitability. Many CEOs state that it doesn’t make sense to throw more resources at the Program if it isn’t profitable. My response is, “well, then let’s make it more profitable.” Before we can do that we have to gauge the profitability of the program. Let’s look at two ways to gauge profitability.

Revenue Margin

This is one of the more universal ways to gauge profitability in the brokerage business. It takes into account gross revenue minus direct and allocated expenses before corporate overhead allocation and taxes as a percent of gross revenue. This is sometimes called contribution to overhead. Since allocations for the investment program vary so much throughout the industry this measurement has become somewhat standard versus comparing income. In the recent Kehrer report the average credit union Program contributed 19% of its gross revenue to the overhead of the credit union.

 

Brokerage is a volume business which is another reason credit unions need to increase participation to enjoy higher revenue margins. The more the credit union can spread fixed costs over a larger sales force and revenue base the more contribution it can make to the bottom line.

Profit Penetration

This is perhaps a better way to measure the profitability of the Program. According to the Kehrer report, the average credit union Program contributed $444 of pre-tax profit per million of share deposits.

What are the key drivers that will help grow the profitability of Investment ans Insurance Sales Programs? As I have discussed in my previous articles and White Papers there are two factors, credibility and awareness. Ken Kehrer has broken those factors down into four drivers that credit unions need to constantly address to achieve and surpass the 10% member participation threshold.

Key Drivers

Financial Advisor Coverage – this benchmark has been debated for many years. There is no one standard for every Program since geographic and socioeconomic factors of the credit union must be taken into account when determining how many advisors a Program needs to provide optimum service. The numbers range from $150 million in deposits to $350 million. The average credit union in the Kehrer study had one advisor for every $313 million in member deposits. Again, I would not recommend using that as the standard for your credit union. That figure tells me that there is room to increase coverage by adding more advisors and still increase revenue and profitability. Most advisors will resist splitting territories but the Program management has to constantly consider the question, “are our members being optimally served with the current coverage?”

Referrals– This is a good gauge for the effectiveness of the Program. If the branch teams are fully engaged in a robust referral Program then that is a sign that the Program is well integrated into the credit union; a key determinant of Program success. It is difficult to establish a benchmark for this since every Program seems to have a different definition of what counts as a referral. This has to be determined by such things as closing ratios of referrals submitted and cross-sell success i.e. is the credit union receiving referrals from the financial advisors?

Product Mix – What is the mix of products that the Program is selling to its members? Credit unions typically sell less fixed annuities, individual securities and managed money products than their bank counterparts. According to the Kehrer study the difference in fixed annuity sales can be attributed to the fact that credit unions are still struggling to embrace Platform Programs where licensed employees are trained to sell fixed annuities and mutual funds. The Platform reps tend to focus on selling fixed annuities. Financial Advisors have also been somewhat slow to the game of managed money. Historically bank and credit union advisors have been more transaction focused. This is a result of a lack of training and a lack of hiring advisors who are knowledgeable about managed money products. This is changing as members become more concerned with commissions and fees.

Sales Assistants – The proper use of sales assistants can make the Program run more efficiently and profitably. Unfortunately there has been no universal benchmark to determine when a Program needs to add an advisor. Much depends on the individual advisor’s organizational skills. I have managed programs where as soon as an advisor reaches $200,000 in GDC they request an assistant while I have had advisors doing over $500,000 in GDC without the benefit of an assistant. As with most situations there is a happy medium. According to the Kehrer study credit unions have been more generous than their bank counterparts on average using one sales assistant for every 2.6 advisors while banks have an assistant cover an average of 3.6 advisors. Again, there are differences in advisor organizational skills but Program managers should be looking to spread the cost of an assistant over as many advisors as makes sense. The process can also be used as a training opportunity. If the assistant is supporting 2 advisors then those advisors should be doing in excess of $500,000 each or you are not getting your money’s worth. Perhaps spending time to develop organizational skills may be a better investment.

What Next?

Increasing awareness of the Program and establishing credibility will move the investment and insurance sales program closer to and beyond the hallowed 10% member penetration benchmark. CEOs tend to focus on the revenue number and then decide whether or not there is merit in throwing more support behind the Program. I contend more attention needs to be placed on the revenue margin and profitability potential of the Program. Sometimes this can be achieved by simply determining what meaningful revenue does the credit union need from the Program? Once that is determined then the executive team should engagee outside expertise to help determine if that goal is achievable and how. Once there is agreement of the viability of the Program then it needs to receive a seat at the management table, become a core product and receive all the support that any other core product receives. Then and only then will the Program become a significant contributor to the institution’s non- deposit income.

What percentage of your members are taking advantage of this important member service? Is it 10% or more? If not, then why not? Your members deserve to know.

Categories
Asset Companies

Asset Finance Companies Predict Increase in Business Lending

New research from the Finance & Leasing Association has revealed that asset finance companies are cautiously optimistic about business lending over the next 12 months in spite of the troubles many firms have experienced in recent months.

Its most recent quarterly Asset Finance Confidence Survey, which questioned senior executives of the FLA’s Asset Finance Division earlier this month, found that 74% are expecting an increase in business lending in the next three months. This is 6% higher than the corresponding study undertaken three months ago.

An even higher proportion expect a rise in lending over the next 12 months (77%) in the hope UK businesses find it easier to access the funding they need in order to grow and therefore boost the economic recovery.

The figures follow other recent news from the FLA that its members advanced £2.9 billion of new finance to SMEs in the final quarter of 2011 for investment in equipment and machinery. This, coupled with the latest figures from the Asset Based Finance Association revealing £16 billion was released to its members’ clients in Q3 2011, demonstrates just how effective asset based finance has been at plugging the funding gap that Project Merlin has failed to fill, according to Bank of England statistics.

As a result, 72% of those surveyed expect a slight improvement in domestic economic conditions over the next 12 months, which is up 2% on the previous survey, which was conducted in November 2011.

Geraldine Kilkelly, Head of Research and Chief Economist at the Finance & Leasing Association, said: “The cautious optimism shown in the survey reinforces our message to the Government that asset finance has a key role to play in improving the supply of credit to SMEs.

“Asset finance helps small businesses get the equipment they need to compete in tough trading conditions. It is an affordable alternative source of finance for a huge variety of products and equipment.”

Asset finance includes facilities such as hire purchase and finance leases, enabling businesses to purchase new equipment, plant and machinery to support growth without tying up valuable cash – a significant challenge facing the UK’s SME community in recent times.

While hire purchase allows firms to hire an asset from a leasing company in return for regular payments, giving your company full ownership of the asset following the completion of the hire contract, finance leases allow businesses to use an asset a specific time period.

Categories
Business Networking

A Few Golden Rules for Successful Online Trading

The stock market offers ample of choices to grow money. Trading and investing are two options for anyone who wishes to make money. Well, online trading makes trading easy as per convenience of an investor. There is no need to meet broker and one can do entire trading himself. In fact, mobile trading applications are making it quite easier to perform activity from any part of the world and anytime. The stock market is not limited to a particular domain but spreaded with various investing options. It is therefore important that one must know some golden rules of investment in stock market:

Aryatrading

  • Always deal with registered brokers: Always make sure that you are hiring registered brokers who have reputed position in the market. Check out background before opening any account.
  • Avoid rumours: The rumours are quite common in the market. It is important that the decision is based on research to avoid such things. Always be in touch with market condition to know factors that can affect your shares and stock. Monitor company whose shares you have purchased for next smart move.
  • Risk factor: As per potential you need to take risk in the market. So, keep in mind the risk factor associated with your investment.
  • No place for emotions: Trading is all about being practical and deal financially only. So, no need to take any step in emotions and become a fool for forever.
  • Thorough Research: Always make sure that you have studied company’s future business potential, studied balance sheet and understands global and national factors through research analysis.
  • Always make use of stop loss: This is an amazing feature that allows an investor to fix the stop loss for stock and retain gain. Stop loss is certain where the stock can be sold off when the price reaches to particular stop loss level.
  • Redressal of grievances: The investor can approach to concerned authority in case of any grievance. Market behaviour is important to know as ups and downs are uncertain. If possible take help of market experts before starting. Always have a demat account and trading account that allow to trade at a faster pace on various online trading platforms similar to Aryatrading.
  • Greed factor has to be avoided: Do not be in a hurry to make money through wrong or short ways. Take an opinion of an expert before taking any action.

The stock market has something for every trader whether he is a beginner, intermediate or an advanced trader.  The best thing about online trading is that the game lasts a lifetime. You need to enhance your skills, make a great plan, improve your strategy and build a right portfolio. With these golden rules stated above, you can lead in market and turn your investments into profitable money.  For more, there are leaders in the industry availing online solutions on easy clicks. So, choose wisely and turn your dreams into reality with the most amazing game of money that is trading.

Happy Trading!!!
Categories
Franchises

HelloTrans

HelloTrans offers franchise / business opportunity in Indonesia in Travel / Ticketing Industry. HelloTrans now to franchising, offering the concept of ‘travel and leisure’ which has been successful nationally.

Hello Traveler name has been at the top in the industry Tours & Travel in Indonesia for several years. Operates as a ‘Travel Agent and Tour Operator’, Hello Traveler has created many products and services using the brand ‘Hellotrans.com’, which are sold through 16 branch offices and sales outlets nationwide. According to the standards in the travel industry, some of these products can be categorized as innovative products and services.

With all six divisions: Corporate, Retail, Consolidator, Leisure, Domestic and Outbound Corporate Incentive; together with subsidiary companies of his; “whole” so-called “outbound extension” of its parent company PT. Putri Rimba Marumba (also known as ‘Hello Traveler’, one of the most reputable tour companies in Indonesia).

Both the parent company is called: Hello Traveler covers all the portfolios that focus on business trips, and all of a portfolio of products and services by Hello Traveler, as well as other businesses under the Putri Rimba Marumba called “Hello Trans”.

Address : Jl. Sukun Raya 12 A, Semarang

Estimated Investment : Rp. 400 Million

Categories
Franchises

Workshop Yamaha

Workshop Yamaha offers Business Opportunity (not Franchise) in Motorcycle Industry, especially in motor cycle service stations. Now they already have many branches in many cities in Indonesia. If you want to open Workshop Yamaha, you can contact their main office or main dealer on your city.

 

Yamaha is a big motorcycle company, they have :
– Production capacity more than 300.000 m2
– More than 6000 technician and skillful staff
– 3 Assembly Line operated 24 hours
– Production capacity more than 3500 motor / day
– Supported by complete facility
– Large Parts Inventory

Yamaha Also have International Certification and Awards, such as :
– ISO 9001:2000
– ICSA AWARD 2004 – 2006
– MARKETING AWARD 2006
– TV Ad Monitor 2006

Yamaha Products
– Automatic : Mio, Mio Sporty, Mio Soul
– Moped : Jupiter Z CW, Jupiter Z, New VEGA-R DB, JUPITER MX135LC CW Auto Clutch, JUPITER MX 135LC
– Sports : V-IXION, SCORPIO-Z, RX KING

Partner Requirements
– Have enough Investment
– Have strong will to open business in Automotive Industry
– Have good location
– Sign the Agreement

Address : Jl. DR. KRT. Rajiman Widyodiningrat, Indonesia.

Estimated Investment : Rp. 100 – 250 Million

So, if you interested to open business with them, you can contact their main office for the detailed information about the business opportunity.

Categories
Manage Finance

Increasing Credit Union Revenue by Increasing Member Awareness of Investments and Insurance Sales

“Plans are only good intentions unless they immediately degenerate into hard work.” — Peter Drucker

Peter Drucker, the management guru, passed away in 2005. With his passing we lost a unique individual who made a significant impact on not just the American business landscape because the impact of his knowledge of business management was felt worldwide. He was known as the “Uber Mentor”

Drucker was not a big fan of planning for planning sake. He counseled his clients to get busy and implement the plan as the lead quote above indicates. He was also an advocate for learning from mistakes. He used to tell even the largest corporate titan, “What makes you think you’re exempt from the normal bumps and bruises of life? The question isn’t, do you make mistakes? It’s, do you learn from them?”

As we approach the second half of 2009 our focus will gradually shift to looking at next year and the upcoming planning process associated with 2010. We are working hard to make 2009 a successful year but simultaneously learning from the mistakes and successes of 2009 so we can finish this year in a strong fashion while laying the groundwork for a successful 2010. I am going to focus on a key strategic concept that I believe will play a big role in the growth of our credit union partners in 2009 and beyond. This concept concerns the credit union membership participation in the investment services program.

 

One of my favorite Peter Drucker quotes is as follows, “Innovation requires us to systematically identify changes that have already occurred in a business — in demographics, in values, in technology or sciences – and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: abandon rather than defend yesterday.”

One such opportunity involves looking at how we can expand the awareness of the investment and insurance sales programs (program) within our credit unions and thereby help more of our members achieve their financial dreams. Let’s look at the membership penetration opportunity.

According to the 2007 Callahan & Associates Credit Union Retail Investment Program Benchmarking Report the average financial consultant gross commission (GDC) was $268,296. The aggregate GDC per million dollars of share deposits was $888.00. The average number of accounts per financial advisor was 760. So from an industry perspective we could use such data to gauge our progress and to forecast our expectations for next year. The danger of course is that while benchmarking data is useful an aggregate approach takes into account programs that do not look like yours and therefore tends to skew the results toward those higher performing programs. So at face value you may determine that you are either above or below the credit union averages. At least it’s a good place to start. In addition we should factor in economic data into this “top down approach”. We need to have an opinion of how the economy will impact our members’ ability to achieve their financial goals. In addition your broker dealer should factor in how the economy will impact their ability to deliver the products and services to help your financial advisors solve your credit union members’ financial problems.

One such “bottom up” approach is to set a penetration or participation target. For example, if your credit union currently has a participation rate of 2% and your membership is 40,000 then you have 800 investment accounts. Last year your program generated $365,000 in gross dealer concession (GDC). If last year your penetration was 1.5% you moved the needle from 600 to 800 net new accounts. If you have 3 advisors on your team that equates to an average of 67 net new accounts per advisor. That is a pretty good increase. We would than take a look at how we did that and hopefully repeat it next year. Or better yet, now that our team is a little more seasoned, let’s move the needle higher say to 3.0% in 2010. That will be a net increase of another 400 accounts (assuming your membership numbers are static which I hope they are not and continue to increase).

These are net numbers so I am also assuming that we are doing a great job of retaining our existing investment clients. If not, the gross number of new investment clients needed will be correspondingly higher. We can then take the expected net new member client number, in this case 400, and multiply it by the average investment account balance for our credit union. Let’s assume it is $30,000. Let’s also assume an average commission paid on an investment account is 4%. So, $30,000 times 400 = $12 million in new investment dollars. Multiplied times 4% gives us $480,000, the projected revenue from new member clients.

In addition to the new member forecasted number, let’s assume you have an existing investment book of $50 million. What can you expect to generate from that book. Well, credit union programs don’t operate like a wire-house such as Merrill Lynch where the advisors are much more transactional because of the individual equity trading so as a result they might turnover their book at a rate of 1% each year. Our members typically have mutual funds and annuities in their portfolios which are “buy and hold” investments and should not be churned unnecessarily. Nonetheless, there is still a need to meet with our members on a regular basis and adjust their portfolios based on life changes or add new assets. Many of these activities will not incur commissions but some will. So conservatively if we estimate that each of the existing members that have investment accounts were to invest an average of $10,000 additional dollars that would account for $8 million in new investment dollars from the existing book equating to $320,000 in revenue.

The turnover needle can also be moved higher as we become more proficient at managing our book of clients through regularly scheduled meetings and marketing initiatives. Does an advisor have too many clients? Is an advisor losing as many clients as he/she is bringing in the door? Are we contacting our clients often enough? With the increased effort to promote the program comes a commitment to improve the skills of your advisor team. The two efforts must go hand in hand. The last thing you want to achieve is an increase in referral activity only to have your members walk away in disappointment from their experience at the investment desk.

So our sample credit union investment team might forecast a minimum goal of $800,000 based on $480,000 in new member client revenue and $320,000 in existing client revenue. If they have 3 advisors they could divide the goal evenly or if there is a disparity in the size of the advisors book and/or experience one might carry a larger goal say $300,000 and the other two would have a goal of $250,000 each.

Such an approach to revenue forecasting is not an exact science. Factors such as the composition of the investment book, experience of financial advisors, referral program success, management support, marketing initiatives and member retention are just a few of the factors that will determine the ability to increase membership penetration and increase revenue from the existing book of business. But it is this kind of close examination of our business and partnering in the goal setting process that will afford all parties involved; the financial advisor, the credit union and the broker dealer the opportunity to achieve your goals. Ultimately it is the credit union member who wins as you increase their awareness of your ability to help them reach their financial goals. Isn’t that why our doors are open in the first place?