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Marketing Strategies

Suzuki Satria Success Between Matic

In between the rise of a product that controls automatic two-wheeled motorcycle market, Suzuki Satria still prevail. Motor 150 cc still sell well in East Java, even the buyer must be willing to enter a list of pivot.

East Java Regional Head Office PT Suzuki Indomobil Sales, Teuku Agha stated Satria sale in early 2012 remains high. Suzuki Satria motorcycle sales from January through April 2012 totaled 15,000 units.

“Inden average of 1,500 to 2,000 units per month,”
Satria sales in 2011 of approximately 30,000 units in East Java. Satria 2012 sales target of Rp 42 000 units.
In Surabaya Satria is sold at Rp 19.6 million.

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Marketing Strategies

Finding Opportunities from Space Corner Your Home

More and more people are asking: can start a business from home? What should be prepared, and what kind of business can be done right from home.

Luckily Sulistyawati Ningsih (34), former employees of Indosat, which now has more than 250 business outlets cripes, as well as having some pre-school educational institutions have tips for having a business that can be controlled from the house. or ​​business from home.

“I’ve been lazy to work in an office again, all I am starting a business can be started from home, and it is very exciting” says the author of this Extraordinary Mother.

Alumnus STT Telkom Bandung, who likes to entrepreneurship is, like most other women immediately after graduation enter the workforce. But gradually his mind began to change. How not, he must leave the home of Tangerang, Banten Province, to the workplace to the Medan Merdeka Street area, Central Jakarta, from 6 am, leaving two daughters are still small, until I got home, the night has come .

On the sidelines of a solid time as an employee, then try mencreat Sulis is easy to do business, then create a system of business, and developed through a partnership system. Once the business has evolved into an outlet 250an financial needs Sulis feel fulfilled, and he decided to concentrate more to cultivate his own business.

This experience is poured by the wives of many of these Susanto. And he later wrote a book Extraordinary Mother, published by Wisdom, publisher of Mizan Group. This book tells the story of the business possibilities that can be done by the mothers at home, and in fact this is not far from the experience that has passed its own Sulis.

Business Without Office

After successfully writing the first book, a woman born in Ngawi, East Java, continuing both with the idea of ​​writing a book 101 Business Ideas Without Office.

Of course you can imagine what the content of this book, to review clever ideas how to build a business without an office, and how to start a business from home.

“The house was just a gathering place for family and home can be transformed into a pleasant place of business and of the house can be generated a lot of money that can support the economy of its inhabitants,” said Sulis.

In page 5 of the book 101 Business Ideas Without Office, Sulis writes: Having started and know the business from home has a great chance of success we want to know why starting a business or a business from home and the reasons that support. First, he wrote, business from home does not need to hire a special place. Second, do not need a special time to go to work, the most significant time consuming. Third, do not have to experience stress due to road traffic yan. Fourth save on transportation costs. Fifth, the use of time-efficient and flexible. Seventh, can perform multiple roles, while self-employed while keeping the baby to be more close to the heart. Eighth, to enhance the capability and capacity to diarrhea themselves as a business and can manage them independently. Ninth, have the potential to earn high incomes.

Business Idea What To Do From Home

So what business can do from home?

On page 22 in this book, Sulis provides business ideas that can be done from home, among others: the creation of a product sheet or bed cover, its capital by no more than 5 million Sulis to Rp10juta, to be agents retail products or even a distributor of goods- household goods and daily necessities through conventional marketing as well as through online, open a salon, boutique, sewing, cake shop, etc.. And a variety of business ideas that are discussed one by one.

Although the business is done from home does not mean indiscriminate. 90 page will guides  you to start a business from home. Example of business plan and concept, to be determined properly. Likewise, the name of the business of manufacture, type of business, when started, plan development, etc., all complete discussion.

Categories
Marketing Strategies

Manufacturing data in the U.S. dragged Wall Street

Stocks on Wall Street fell slightly, but remained at its highest level since 2010. This happens because there are signs of economic weakness, the shadow market.

The S & P 500 is up 5.9 percent over the past three months as the Federal Reserve is ready to inject liquidity into the market, and stimulate their economies. This move has lifted the index 17 percent this year, and pushed the S & P to its best level in five years.

However, data businesses in the United States (U.S.) a disappointing showing contraction for the first time since 2009. More news to come from a weak manufacturing report and a sharp drop in U.S. durable goods orders last month.

The Dow Jones industrial average (DJI) fell 48.84 points, or 0.36 percent, to 13437.13. Index The Standard & Poor’s 500 (SPX) fell 6.48 points, or 0.45 percent, to 1440.67, and the Nasdaq Composite Index (IXIC) dropped 20.37 points, or 0.65 percent, to 3116.23.

But, in the third quarter, the Dow recorded an increase of 4.3 percent and the Nasdaq rose 6.2 percent. For September alone, the Dow rose 2.6 percent and the S & P 500 rose 2.4 percent, while the Nasdaq rose 1.6 percent.

The technology sector recorded the biggest gain in the S & P (PTSD), such as Accenture PLC (ACN.N) rose 7.1 percent to USD70, 03. After Accenture profit recorded values ​​higher than analysts expected.

Trading volume was light observed with approximately 6.15 billion shares changed hands on the New York Stock Exchange, Amex and Nasdaq, compared with a daily average volume of 6.38 billion. Decliners outnumbered advancers on the NYSE by a ratio of 3:2, while on the Nasdaq, about two stocks fell for every one that rose.

Categories
Marketing Strategies

The benefits and advantages of having a Website

Often appear good question, what’s in it have a website? What is the benefit to have a website that? That’s some questions that I often encounter. Well in this article, I will try to explain about what are the benefits of having a website for a company

Why is a website important? Maybe it’s too many people who know how important website. Although the company already had a brochure, advertising is ubiquitous, are well known in the community, but it is actually still need a website.

Well this is the 10 benefits that would be obtained if the company has a website.

1. Means of Product Sales

If you have products or services to be marketed on the internet, then you should have a website. The website functions as a tool to introduce your product to the world of internet. With the number of internet users, you have a chance to get prospective buyers with significant amounts also.

2. Simplify Communications

Through the website, you can communicate with ease. Whether it’s with your clients, with your friends, with potential customers and so on. The website is equipped with modern communication features that allow us to speak to the manager of the website.

The existence of the comments on the website, a contact form is a fraction of the way of communication through the website.

3. Introduce your Company Profile

The more well known then the profile will be more well-known profile. A company or organization would like if the profile is widely known. For that choose a website as a media publication company profile is one innovative way.

4. Generating Potential Consumers

A website can also be used as a means to bring in potential customers. Many companies are able to attract clients from outside the region or even abroad through their website. As we know, the number of visitors not only from Indonesia, but from abroad. Even just this blog often get visits from abroad, as evidenced from the number of foreign commentary to this blog entry.

5. Official Publication Means Being Your Company

Through the website, your company can make it as official publications. For example, your company held a lottery, then the information about the event can be viewed via the website owned. In fact, almost all companies are required to have a website.

6. Branding

Build branding is also very important for the company. Well roles build branding can also be done via the website. Many websites are designed specifically and have the distinctive characteristics of a corporation. For that branding through website also needs to know.

7. Ease of Giving Information

By having a website, the company will be easier to update the latest information. Such as schedules, latest news, and so forth. With the website, consumers and prospective consumers can still find out the latest developments of the company even though the distance is very far.

In addition, consumers generally would prefer to interact with a customer service company via a website because of its practicality.

8. Ease of Doing Polls

Polling is also a means to determine the situation and wants of consumers or potential consumers at this time. Through the website, we can create a poll with a simple and practical but can be maximized. On the internet there are many service providers polling manufacture a form that you can display on your website. With this convenience, of course polls can be done through your website.

9. Cause Professional Impression

A company that has a website, it is definitely going to get more attention from companies that do not yet have a website. Consumers and potential customers will certainly look first to the company that already has a website. That is why the company should have a website.

10. Looking for a New Partner

Many companies who sometimes need an partner to work together. Well to publicize your company via a website that is optimized, the more people who know about the existence and the existence of your company. From there, your company may be able to find a suitable partner and profitable business.

Categories
Marketing Strategies

Identify Defects in Making Strategy

Strategy becomes a kind of map for the arrival of the company in the goal or achieve a goal set by the previous considerations. What distinguishes one company to another company or a team with other teams, of course, is caused by several factors, and one of the main factors in making strategy.

The strategy brings various advantages and benefits if implemented in earnest, by gaining the commitment of those people involved. The strategy also brings victory for countries or companies both in wars between countries, and also in corporate competition. There are people who are smart, brilliant, experienced and expert behind the superior strategy.

They have a broader and more complex thinking than others on average. It is not unusual strategists get paid higher and faster promotions than their peers.

In fact is not always a strategy that has been thought for a long time, pretty much discussed and set forth in a master program complex and comprehensive managed successfully, even not uncommon to experience failure because much of the planning.

Why is that? Apparently without realizing there was a so-called hidden flaws, (hidden defect or deficiency) who had known and realized after the event. Charles Roxburgh, a senior consultant at McKinsey & Company, tried to trace the failure of strategies created by leading companies, and apparently quite numerous and varied. We need to recognize the so-called hidden flaws so they can be avoided.

First, overconfidence. Overconfident attitude often arise due to several things: optimism is high, successful experience in the past, saw an opportunity when it is so vast and wide open. Not to mention feeling to have people who could afford professional. The result does not give room for any lack of success or failure.

Second, mental accounting. The tendency to treat money differently, from its origin, storage and expenditure. The result is lax in control when one assumes, there is rigidity and wasted opportunities. In treating the funds should be how to get the cheapest and planted on projects that provide the highest level of return and safe.

Third, the status quo bias. Any strategy to bring changes, but the changes are more owned Hotel is not uncommon, the thought is always safety play. While high expectations with optimism, but the thought of safety-play; very carefully and think much as possible not to change the existing one. Similarly, one foot stepping on the gas, the other foot on the brakes, be standing in the place did not move.

Fourth, anchoring. The mind is too fixated on the numbers of success in the past, and a comparison of the absolute that can not accept the different figures. Thought it inhibits exploration of possibilities, opportunities and alternatives.

Fifth, the sunk-cost effect. There are projects that should not stop in the middle of the road already, and the dilemma; stopped feeling lost because so much investment has come in, but if it passed yet know when it will stop. To take a very difficult decision, and there is a feeling of wanting to try to continue.

Sixth, the herding instinct. This is usually based on feelings of pleasure or pity, though be aware that in order to continue the program or project will cause more harm, but because there is an emotional bond, then the rational calculations aside and be further aggravated due to the company’s financial situation should support other more profitable projects but used by projects that are not profitable; losses twice.

Seventh, misestimating future hedonic states. One estimate, either because they have not experienced before so there is no comparative reference, or less telescoped circumstances that may occur, especially due to external factors.

Eighth, false consensus. A decision was taken because there are factors thought domination of a particular person, usually the top management or the leader of the team strategy, and because others are not strong enough or deny chimed in, be as if the decision is a joint decision, but it is not.

Usually we prefer to discuss things that smell optimistic and positive, but a bit taboo and avoid pessimistic tone of the conversation, out of fear and reluctance denied. Hope it helps you to be more careful in preparing the right strategy. Success!

Categories
Marketing Strategies

Labour Threatens to Replace Workers Employers with Machine

JAKARTA – Businessmen threatened to replace all engine-powered labor if workers often do a demo. This is because of frequent labor demonstrations.

“Then we could just replace all labor with all machines if they always use this (demonstration),” said Chairman of the Indonesian Employers Association (Apindo) Sofjan Wanandi, found in MNC Tower, Jakarta.

According to Sofyan, now, it was talking about this with the government and the labor unions. However, with this demonstration, has made a number of investors and entrepreneurs worry.

“I’ve got a call in the morning from a lot of people from everywhere, they are worried about this (demonstration of workers),” he added.

In fact, he said, there are some investors who will close a plant in Indonesia.

“There, two from Indonesia Japanese one, they move in the field of electronics,” said Sofyan.

As information, a nationwide strike that made ​​hundreds of thousands of workers responded to a cold Tangerang Kingdom Indonesian Employers Association (Apindo) Tangerang. Apindo threatened to shut down the company if workers continue to strike.

“As a result of the strike, the company is loss-making, mending his company closed it then,” said Chief Billy Purwanto Apindo Tangerang.

According to him, every worker demonstrations makes production halted, resulting in huge losses. “Feel free trade aspirations, just do not constantly and even the mass strike like this,” he added.

Categories
Marketing Strategies

Indosat Launches “Indosat Shop” in Jakarta and Surabaya

In order to notice a wider range of customers, Indosat recently presented the latest service center “Indosat Shop”. This program is used to obtain a variety of mobile telecommunications services as well as resolve problems that may arise in using the service. This service is now present in the two cities, Jakarta and Surabaya.

Indosat Shop sales presence in the center of information technology tools and gadgets, which is the main reference center and the consumer in obtaining telecommunication devices.

Director and Chief Commercial Officer of Indosat, says Erik Meijer, Indosat Shop is one of the contact point of sales and service of Indosat exclusive range of services, which are in strategic locations in shopping centers and gadgets. Shop Indosat he said, aimed at getting closer to customers, especially in the center of IT tools and gadgets transaction.

“With this customer will more easily obtain the desired service solutions as they choose and get the IT and telecommunications tools in these locations” Erik said.

In Jakarta, Indosat is present in the Best Cell Shop – ITC Fatmawati, 137-138 Ground Floor, South Jakarta. While in Surabaya, Indosat is present in the Hi Tech Shop Mall Surabaya. Shop Indosat customer service every day from Monday-Sunday, starting at 10:30 to 21:00 pm.

Indosat Shop provide a range of integrated services such as sale of Indosat SIM Card cellular activation of both prepaid and post paid, the sale of a variety of bundling packages, information on various products and services, the charging pulse, post-paid bill payments as well, handling customer complaints.

Customers can also get the PIN and PUK card information of customers, setting parameters and activation of Indosat features, and retention programs.

The opening and operation of Indosat Shop in Jakarta and Surabaya complete Indosat breakthrough since the beginning of the month of Ramadan through the launch of the program’s Blessing Indosat Free 3 Day 3 Nights + + and increase network capacity to face the potential of telecommunications traffic spikes during Eid.

Categories
Marketing Strategies Small Business

Small Business Marketing Strategies for Tackling Big Competitors

One οf thе grеаt challenges facing small business owners іѕ thаt thеу mυѕt οftеn battle fοr customers against lаrgеr competitors, whο саn afford tο rυn more advertising, offer lower prices, аnd whο аrе better established іn thе marketplace.

And уеt ѕοmе small business owners dο іt very successfully. Hοw?

Thеrе аrе ѕοmе proven marketing strategies tο υѕе whеn competing against lаrgеr, more established competitors. Thеѕе strategies hаνе bееn used successfully bу companies οf аll sizes tο drive sales аnd carve out a sustainable position іn thе market. Thеу apply tο online commerce аnd traditional small businesses.

 

Here аrе details οn two such strategies thаt уου саn υѕе аѕ a small business owner tο hеlр grow уουr business whеn competing wіth lаrgеr competitors:

Take thе “Alternative” Position

If уου аrе up against thе market leader іn уουr business, shift уουr market position ѕο уου don’t compete directly wіth thеm οn thеіr turf. Become thе “alternative” tο thе market leader – thаt іѕ, promote аnd advertise аn aspect οf уουr product/service thаt thе leader simply саn’t offer. Thіѕ іѕ a classic marketing strategy thаt hаѕ bееn used successfully bу small companies аnd major corporations, bесаυѕе іt allows уου tο compete wіth thе leader іn a раrt οf thе market whеrе thеу mау nοt bе very strong.

Pepsi couldn’t beat Coke аt thе cola wars, bесаυѕе Coke wаѕ viewed аѕ thе original cola drink thаt hаd nο substitutes. Thаt wаѕ fine wіth Pepsi. It lеt Coke hаνе thаt territory, аnd instead marketed itself аѕ thе “Chοісе οf a Nеw Generation”. Itѕ marketing appeal аnd target audience wаѕ young аnd сοοl – everything thаt Coke couldn’t bе wіth thеіr more traditional positioning. Pepsi successfully carved out thе number 2 position іn thе market bу becoming thе primary alternative tο Coke, аnd mаdе billions іn thе process.

Thе rule applies tο everything frοm .com companies tο local furniture stores. Survey thе competitive landscape іn уουr market аnd determine hοw уου саn position уουr business аѕ thе best alternative tο thе established market leader. Second рlасе іn a given market саn bе a very nice рlасе tο bе frοm a profitability standpoint.

Sell whаt thеу don’t hаνе – Yου!

Many small business owners hаνе found success bу building thеіr personal reputations аѕ experts іn thеіr field, wіth significant benefits tο thеіr small business. Thеу hаνе become thе “public face” fοr thеіr company.

Sοmе large companies hаνе a “public face”, a person whο represents thе company іn thе minds οf customers (Richard Branson fοr Virgin іѕ one). Bυt mοѕt don’t. Aѕ a small business owner, уου саn effectively represent yourself аѕ аn expert іn уουr area οf expertise, аnd drive awareness fοr уουr small business іn thе process.

One οf thе mοѕt effective ways tο build уουr reputation іѕ through thе credibility thаt comes frοm publicity аnd media relations activities.

Here аrе ѕοmе guiding principles tο working wіth thе media аѕ a small business owner:

View іt аѕ a relationship – reporters need ѕtοrу іdеаѕ аnd expert sources – уου саn offer both whеn іt comes tο уουr area οf expertise tο сrеаtе a win-win situation

Pitch ѕtοrу іdеаѕ аbουt whаt’s nеw аnd whаt’s changing – thе media lіkеѕ tο brеаk news аbουt emerging trends, еіthеr іn уουr industry οr related tο уουr experience аѕ a small business owner

Strive fοr repeat business – once a reporter hаѕ identified уου аѕ a gοοd source οf information οn a topic, thеу wіll keep coming back tο уου – ѕο ensure thаt early іn уουr relationship уου аrе available tο thеm аnd willing tο offer hеlр іn getting information fοr thеm tο pull a ѕtοrу together

Having a single person leading thе charge tο build media relationships аnd rυn thе company mаkеѕ іt easier tο transfer thе goodwill thаt уου achieve іn thе media over tο уουr business activities. Thіѕ doesn’t work nearly аѕ well fοr lаrgеr companies, ѕο leverage thіѕ competitive advantage аnd take a personal аррrοасh tο building уουr business through publicity.

Yου Cаn Compete!

Small business marketing іѕ аll аbουt leveraging thе built-іn advantages οf being a small enterprise іn thе battle against lаrgеr competition fοr customers аnd sales. Establishing уουr business аѕ аn alternative tο thе market leader іn уουr business, аnd building personal credibility thаt саn bе transferred tο уουr small business аrе јυѕt two strategies thаt уου саn implement tο hеlр уουr small business succeed against bіggеr competitors.

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Business Networking Marketing Strategies Products Business

Business Houses in Malaysia and Singapore Fatigue, Indonesia so ‘Stars’ Properties

Global economic meltdown, prices in Singapore and Malaysia this year predicted sluggish. However, Indonesia will certainly be a player ‘stars’ properties in Southeast Asia.

“Indonesia is still likely to be the star player (property) in Southeast Asia with a growth rate consistent pricing across all segments of the housing market, rising 3.6% (yoy) and 0.8% (QoQ),” said Holt.

According to him, a positive reputation around Indonesia carried trillion dollars from the economy (in terms of purchasing power parity / purchasing power terms), stable economic growth, inflation well controlled, and the middle class in need of housing.

In his study, Knight Frank said the performance of the property market in Asia amid sluggish due to the debt crisis in Europe. China’s property market performance is estimated to be weakened if economic conditions continue to show a significant slowdown this year. The Chinese government will likely ease some regulatory policy tightening before going to boost property sales activity.

While in Malaysia, the growth rate is projected residential property prices stable in the coming months, but with the possibility of a slowdown until the end of 2012.

In Singapore, there is an additional supply of new housing is huge this year. But because there are many unsold property supply, the market price of residential property in Singapore is expected to continue to decline until the end of the year.

Categories
Franchises Marketing Strategies

Carrefour France Will Cut Workers 500-600

PARIS – French giant retailer, Carrefour will cut as many as 500-600 workers in France as part of the program “leave” voluntarily.

Carrefour is the largest private employer in France, which employs 115 thousand people, including 7,000 people in the administration, which will be the focus of the downsizing.

Nevertheless, management and Carrefour spokesman declined to comment on the report. Retail giant net profit fell 14.3 per cent in 2011 is planned to report the performance of the first half of 2012 on Thursday.

As reported earlier, Carrefour plans to pull out of Singapore. One of the biggest hypermarket in the world announced it would close two stores located at Suntec City and Plaza Singapura, before the end of the year.

The decision was made due to the expansion of the company’s growth prospects and does not allow reaching a leading position. The main competitor is a large supermarket Carrefour and NTUC FairPrice supermarket Dairy Farm Group. The impact of the closure will affect more than 380 employees of Carrefour.