Selection of candidates for Governor of Jakarta had become a topic of conversation was warm enough in the community. The term personal branding was often conceived in various articles.
This makes me want to peel a bit about personal branding. I will not discuss politics even further as I am not an expert in that field, but there are interesting things about personal branding can be discussed here. First of all I want to discuss whether it is personal branding. If you imagine all this applies only to goods brand the product or service, it is time to change the mindset.
Everyone has a personal brand assets, where assets that are unique nature of each individual. Personal branding is the image you perceive to communities and delivered consistently and effectively.
That image may be obtained from the experience, reputation, or your career. Be yourself. Personal brand not means you create a new character that is not the real you, but more of an effort highlight the uniqueness and strengths you already have and convey your unique value proposition in the eyes of the public.
Examples of personal branding physical attributes are most clearly seen in the campaign this time example of the clothing worn by the candidates. There is a candidate who wears a batik shirt, white shirt, plaid shirt, or other types of clothing. All candidates are trying to create a personal identity that distinguishes one another.
Personal branding on the campaign itself is closely linked with the fulfillment of his personal brand. The promise of what can be offered every candidate and value do you have from the owner of that promise, so that the public will choose one among the many candidates. The promise of personal brand must be delivered in sustainable and consistent.
For example, you promised to be personally honest, brave, and free from corruption, then it would be a pledge of your personal brand as well as a benchmark if you promise to be fulfilled or not for a long time into the future. An example of a successful personal brand to maintain consistency delivery promise is Oprah Winfrey.
Personal brand reflects the inspiration of his life and promise Oprah for women with its mission “Live Your Best Life”, where Oprah wants to help all women to see their experiences and challenges in their lives as an opportunity to grow and become a better person than before .
This can be seen from his talk show rich in aspiration, optimism and values that can enrich women in different parts of world. Not limited to only talk show, but the personality and spirit to all lines extended to his brand, for example, the magazine O: The Oprah Magazine or on her website Oprah.com.
Besides Oprah Winfrey still there Nelson Mandela, Sir Richard Branson, and other figures. We can learn a lot about the personal brand consistent from the leaders. In forming a strong personal brand it takes practice, patience, competence, charisma and creativity and it all usually does not happen instantaneously.
It takes a long time to form a strong perception in the eyes and minds of the public. The most important thing is consistency. Consistency is the fulfillment of a personal brand is closely related to the development of a positive image of the personal brand. Your promise is the essence of your personal brand.
The more you can keep the promise, then you will get a positive value in the eyes of the public. Every man is a walking brand, consistency fulfillment that will make your personal brand will be seen Standout other than personal brand.