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Marketing Strategies

BlackBerry Create Successful People Use

In the midst of news about the decline in stock prices and financial losses that hit, CEO of BlackBerry manufacturer Research in Motion (RIM), Thorsten Heins, remains optimistic about the future of his company.

In an interview with tech site Tech Crunch, Heins said that BlackBerry users will continue to be “successful”.

“Success, because this (BlackBerry) facilitate the people in their lives and provides a very convenient way of communicating.”

Heins thought that the convenience of communication is important for the user. Although saying that e-mail is one of the basic benefits of the BlackBerry, according to Heins, the user is no longer just rely on e-mail, but also Twitter, Facebook, and fuel to communicate.

Heins’s vision is to make BlackBerry users to stay connected through various types of communication medium and made it easy to use, and notification.

Though disappointed with the delay in the release of BlackBerry 10, Heins states have no doubt that the BlackBerry RIM 10 will be the savior of the future. BlackBerry device 10 which will be launched in the first quarter of 2013 calls are not from the type with a physical QWERTY keypad, but carries the full-touch interface.

“Here is the (full-touch segments) we will try to grab back market share in the United States and convince users that the BlackBerry is not only reliable for businesses, but also for the general consumer,”

While preparing for BlackBerry 10 for its appearance scheduled for next year, trying to divert RIM BlackBerry phones are still using BlackBerry OS 5 for immediate use BlackBerry OS 7, which according to Heins’ is still competitive today. ” Mobile phones with BlackBerry OS 5 especially numerous in the Asia Pacific region.

Heins own day-to-day carrying your BlackBerry 9900, BlackBerry Playbook two (one privately owned while others are for work), following an ultra-based BlackBerry devices BlackBerry series mobile phone 10 for L.