“We dared to think creatively. That means we have to take risks”
ONE of our job as a businessman, in addition to interpersonal skills, leadership, and managerial, should also be able to perform creative tasks. Creativity is an important element in existence and development of a business. for the entrepreneur, as if no day without creativity. Time for us to keep creative. Moreover, if in the previous section, is often cited extraordinary rate of growth of entrepreneurship in the United States, in Indonesia alone, the diversity of business and number of entrepreneurs, not as much as in the United States or other countries.
In the United States for example, there are businesses that are still rare and have not been socialized in Indonesia, namely the business rent clothes and baby gear. So in fact many kinds of business we can do, as long as we want creatively. In any case, we must be creative? Be creative in some ways, among others, choose the type of business and choosing the time to start.
So, do not hesitate to create conditions in which each element can be creative. Make every angle, every mood in your business, conducive to the emergence of creative ideas. Creativity itself, it requires a process, namely the creative process. So initially, it is necessary preparation for the creative, albeit not formal. Live, how we ourselves make it a creative working atmosphere.
In the process, it also requires a creative turns our concentration. In fact, that often happens, when we did the concentration, even at a stalemate. As a result, we can not do anything about it, and gradually became frustrated. And, in fact frustrating it is part of the creative process itself.
In this condition, in my opinion, we should not give up or despair. Do not stop there. Rest assured, in time, insight or illumination will appear. Then, we pass the next creative process: incubation or settling into the subconscious. In time, namely the unintentional condition, may emerge illumination that means we have found a creative idea.
An important step to this, process or execute creative ideas into concrete, for the betterment of our business. Even in our opinion, for the sake of customer satisfaction too, need a creative approach. Creative and keyword search in the affairs of the capital or business development fund, increased production, improved design, marketing, and so forth.
Creative people, are people who dare to take risks. Just how big the actual quality of creativity that will affect the business risks being run. In fact, someone who dared to think creatively, means he’s willing to take risks. We are convinced, just businessmen who dare to take risks that can develop their business forward, both for current and future.