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Marketing Strategies

Live Your Personal Brand

Selection of candidates for Governor of Jakarta had become a topic of conversation was warm enough in the community. The term personal branding was often conceived in various articles.

This makes me want to peel a bit about personal branding. I will not discuss politics even further as I am not an expert in that field, but there are interesting things about personal branding can be discussed here. First of all I want to discuss whether it is personal branding. If you imagine all this applies only to goods brand the product or service, it is time to change the mindset.

Everyone has a personal brand assets, where assets that are unique nature of each individual. Personal branding is the image you perceive to communities and delivered consistently and effectively.

That image may be obtained from the experience, reputation, or your career. Be yourself. Personal brand not means you create a new character that is not the real you, but more of an effort highlight the uniqueness and strengths you already have and convey your unique value proposition in the eyes of the public.

Examples of personal branding physical attributes are most clearly seen in the campaign this time example of the clothing worn by the candidates. There is a candidate who wears a batik shirt, white shirt, plaid shirt, or other types of clothing. All candidates are trying to create a personal identity that distinguishes one another.

Personal branding on the campaign itself is closely linked with the fulfillment of his personal brand. The promise of what can be offered every candidate and value do you have from the owner of that promise, so that the public will choose one among the many candidates. The promise of personal brand must be delivered in sustainable and consistent.

For example, you promised to be personally honest, brave, and free from corruption, then it would be a pledge of your personal brand as well as a benchmark if you promise to be fulfilled or not for a long time into the future. An example of a successful personal brand to maintain consistency delivery promise is Oprah Winfrey.

Personal brand reflects the inspiration of his life and promise Oprah for women with its mission “Live Your Best Life”, where Oprah wants to help all women to see their experiences and challenges in their lives as an opportunity to grow and become a better person than before .

This can be seen from his talk show rich in aspiration, optimism and values ​​that can enrich women in different parts of world. Not limited to only talk show, but the personality and spirit to all lines extended to his brand, for example, the magazine O: The Oprah Magazine or on her website Oprah.com.

Besides Oprah Winfrey still there Nelson Mandela, Sir Richard Branson, and other figures. We can learn a lot about the personal brand consistent from the leaders. In forming a strong personal brand it takes practice, patience, competence, charisma and creativity and it all usually does not happen instantaneously.

It takes a long time to form a strong perception in the eyes and minds of the public. The most important thing is consistency. Consistency is the fulfillment of a personal brand is closely related to the development of a positive image of the personal brand. Your promise is the essence of your personal brand.

The more you can keep the promise, then you will get a positive value in the eyes of the public. Every man is a walking brand, consistency fulfillment that will make your personal brand will be seen Standout other than personal brand.

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Marketing Strategies

“10:90 Marketing”

Why do I say 10:90 (about ninety) Marketing? Because marketing is no longer monopolized by marketers. Marketing used to be 100 percent done by marketers, consumers get zero percent quota.

Marketers do everything; make superior products, hire an ad agency to create, and then posted the ad broadcast across the country are using TV, radio, or newspapers.

While the only passive consumers receive advertising messages the marketers, while certainly vexed because his favorite league spectacle compromised. Now marketing has changed dramatically. Marketer quite do 10 percent, and the remaining 90 percent is done by consumers.

That is why I call it “10:90″. Marketers simply create authentic brand story, and put it on You-Tube or spark conversation on Twitter / Facebook, that’s it. Then, consumers who work hard to raise and deploy viral bubbles of authentic brand story that to other customers throughout the country.

In “10:90 Marketing” working super hard to market products is not a marketer, but the consumer. There is a basic law in force in the marketing of this new style. It reads as follows:

“The dominant marketer intervene in the product / brand, the more blunt the impact of marketing that is created. Instead, more and more consumer involvement, the marketing success will be achieved more powerful. Due to the law” 10:90 Marketing “is definitely more powerful than “30:70 Marketing”. 30:70 Marketing and definitely more powerful than “60:40 Marketing.” Remember: “Your most powerful marketer is your customers.”

You must still confused. Okay, so that’s easier to understand, let’s look at the two great super marketing case happened this week. First, it is Jokowi victory in election administration. Secondly, it is a scene that is now viral Gangnam Style infecting the world.

Jokowi

Jokowi win of Foke because the power “10:90 Marketing”. Conducted Jokowi and team success is simple indeed: first, building a “superior product” and second, creating “authentic brand story”, that’s it. The remaining period of the voters who had worked hard to win Jokowi. Bekal two it is already more than enough to propel the “irregulars WOM” (“word of mouth”) that directs voters to vote the number 3 in the poll.

What is “superior product” Jokowi? Jokowi achievement for the mayor of Solo, Central Java city branding campaign start “Solo: The Spirit of Java”, humane relocation market, to support the car Esemka that skyrocket his name in the national political arena. Then what is “authentic brand story” Jokowi? Jokowi the iconic leader of a populist, like go to the field, hearing the complaints, the figure of a simple personal and candid. Who is “fabricated” the whole story around the iconic Jokowi?

What makes the story is none other than the public (read: consumer) through the story by word of mouth (WOM) naturally and authentically among rickshaw drivers, chat in the stalls tegal, to discussions on campus (yup, cocreate your brand story!) . This is what the WOM marketing theory called the wisdom of crowd.

Originally a story by word of mouth, but because of the widespread and widely accepted, it is then considered to be the truth. With a capital of past achievements and the story is authentic, iconic Jokowi viral spread rapidly to all parts of the country the day before the election.

This is where the masses are working hard to spread the stories of the icons Jokowi either offline (word of mouth) and online (via the Internet domains). Social media such as YouTube, blogs, Facebook, Twitter, to fuel a powerful tool that allows the masses so easily spread the word about Jokowi icon.

In short, most of the marketing Jokowi in election administration is not done Jokowi and team success, but performed volunteer, natural, and authentic by the mass electorate through the deployment of a powerful WOM. Jokowi do 10 percent of the work, the remaining 90 percent by mass of voters.

Gangnam Style

The phenomenon of fever Gangnam Style the same money. Song and dance style that was released mid-July 2012 it achieved exceptional marketing success around the world because of the power of “10:90 Marketing”. New dance style from South Korea initiated rapper Psy is now solving the Guinness World Record as the the Most ‘Liked’ Video in YouTube History, which until this week watched 235 million times. As with Jokowi, marketing major players Gangnam Style is not a record label Psy or carrying him, but the audience of the new dance in five continents across.

What is “superior product” Gangnam Style? No other song is the beat and witty; too of dance styles horseback unique, fresh, and rather nyleneh of dance that has been there. Then what is “authentic brand story” of Gangnam Style? None other stories surrounding this dance: from the story of the Gangnam district (the Beverly Hills of his Seoul); satire consumptive lifestyle that became the theme song / dance; to look Psy “anti K-pop idol” alias contrary to generally figure K-pop icons cool and cute.

The key to successful marketing is Gangnam style massive role of the army WOM around the world. Starting from the powerful influencers, the world celebrities such as Robbie Williams, TPain, Katy Perry, Tom Cruise, Britney Spears, Nelly Furtado up. The celebrities are very powerfuldi social media and conventional media is, viral fever triggered Gangnam Style. Influencers early action was followed by the action of a volunteer army of WOM and promote genuine dance.

The action stuff. Can be through-cuit cuit on Twitter and Facebook, upload videos and mock Gangnam Style parody versions, or make flash mob action (including the flash mob in Gangnam Style roundabout involving 800-plus members some time ago). As with Jokowi, Psy and his team made 10 percent of the work, the remaining 90 percent by mass of consumers around the world. Be smart marketers like Jokowi and Psy.

They are so beautiful and expertly manipulate consumers (yup, community of evangelists) to market themselves and their products. Remember the law: pretty smart marketers work 10 percent, 90 percent of the rest is left to consumers.

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Marketing Strategies

LPS: The Solid Indonesian Banking

The economic crisis in 1998 has hit the Indonesian banking. Some banks even liquidated since the crisis. However, Indonesian banks are now showing better resistance to the crisis.

“Bank Indonesia can be said to be one of the best in emerging markets,” said Chairman of the Board of Commissioners of the Deposit Insurance Corporation (LPS) Budiargo Heru, in his speech in LPS birthday party, at the Ritz Carlton, Jakarta.

Heru said the better assessment of growth performance seen banks are still able to maintain performance during the global economic conditions are uncertain.

“The resistance of the Indonesian banking sector is still good enough that can be said indicated by LPS Banking Stability Index which is still in the normal category,” said Heru.

Heru said, because the condition of both the LPS is committed to continue its efforts to keep the banks in Indonesia to stay healthy. “So we believe that close monitoring and strict disciplinary action from the regulator is still very necessary,” he said.

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Marketing Strategies

Gold prices go up

The price of gold based on the reference Tbk PT Aneka Tambang (Antam) per Tuesday (08/07/2012) this week re-gained thinner than Monday (08/06/2012) yesterday.

The increase of Rp 1,000 per gram to $ 543 000 per gram to buy back price to $ 488 000 per gram from Monday’s price of Rp 487 000 per gram.

Based on data from Hong Kong gold prices index Metal Exchange (HKMEx) Gold from Bloomberg Gold prices are at 1614.6 U.S. dollars per troy ounce (51.60 U.S. dollars / gram), down 1.2 U.S. dollars per troy ounce (-3 , 85 cents / gram).

In global markets, gold Gold price index fell 1.2 100 gold Bloomberg U.S. dollars per troy ounce (-13.82 cents / gram) to 1611.9 U.S. dollars per troy ounce (51.82 U.S. dollars / gram).

Antam’s gold price by reference to a July 6, 2012 was USD 539 000 per gram to buy back USD 484 000 per gram. For the price of 5 grams of USD 2.5455 million to 2.5655 million USD in a month, to which 10 grams of USD 5.050 million, today the price has touched the figure of 10 grams USD 5.090 million.

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Marketing Strategies

Carrefour suggested selling local products in foreign countries

JAKARTA – Vice Minister of Commerce Krisnamurthi called Carrefour to sell cooking oil palm ECOPlanet be sold abroad.

“We hope the product is not sold in Carrefour in Indonesia, but outside Carrefour-abroad,” said Bayu.

Bayu said that there was no reason Carefour from other countries reject the product, because it violates the rules of the franchise where not refuse to sell the product elsewhere.

Head of Public Affairs Satria Hamid explains Carrefour, Carrefour commitment to work together and take advantage of the local Contain in Indonesia and Indonesian products such commitment.

“Maybe in the future will be sold on the Indian market, Malaysia, Thailand and China. But maybe we are to support of the raw materials that are certified where Carrefour’s commitment,”

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Marketing Strategies

Moving quickly

“Never put off until tomorrow what you can do today.”
(Benjamin Franklin)

Beginning of this book we have submitted a slogan that must run every prospective entrepreneur: Practice! Practice! Practice! This is something that the leaders in all areas of agreement.

Every great work – whether it run the company, sales of high-level, in science or government – requires a person who thinks to act. The chief executives who are looking for key people, demand answers to question: “Is he going to do the job?” “Is he going to finish?” “Is he the person who took the initiative?” “Can he deliver results, or is he just good at talking?”

All these questions have one goal: Finding out if the person is a person who likes to act?.

Great idea is not enough. Simple idea is implemented and developed, is one hundred percent better than a great idea that died were not followed up. No one came by just thinking about it.

Remember. Everything that we have in this world, from the satellite to the skyscrapers of up to baby food, just an idea implemented.