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Marketing Strategies

Facebook founder was thrown from the World Top 10 Richest People

One of the founders of Facebook, Mark Zuckerberg, was thrown from dafar world’s 10 richest people in the field of technology or “the world’s 10 Richest technology billionaires”. Wealth of 28-year-old boy was greatly undermined by the decline in the value of Facebook shares.

Bloomberg reported, wealth Zuckerberg dropped 423 million U.S. dollars, because the company shares the world’s largest social media was down four percent to 20.04 dollars in New York. The value of shares was a record low of Facebook shares.

Zuckerberg wealth of current “live” 10.2 billion U.S. dollars.

Wealth value of approximately $ 400 million under James Goodnight, co-founder Cary, SAS software maker based in North Carolina, United States. Goodnight at position number 10 according to Bloomberg Billionaires Index.

Facebook shares have been sliding down 47 percent since the launch of the worth of its shares with a value of 38 dollars per share.

Zuckerberg’s wealth comes from owning 503.6 million shares of Facebook. The young man had other property in the form dlolar bentuh 150 million in cash and other liquid assets.

When a business Facebook is down, not so with Goodnight. 69-year-old grandfather has the largest software company in the world who earn 2.7 billion dollars, up 12 percent over last year.

Co-founder of Microsoft, Bill Gates, remains the richest person with a net worth of about 61.6 billion U.S. dollars.

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Marketing Strategies

Apple Launches-5, Apple shares Print Record High

Apple launched its newest gadget, Iphone 5. The impact of the strike was, Apple Inc. shares are traded on the Nasdaq reached a record high.

Shares of Apple Inc. reached a record high after the launch of iPhone 5. Shares of Apple yesterday penetrate USD705, 07 per share.

Meanwhile, the movement of a number of indexes on Wall Street moves mixed. The Dow Jones industrial average slipped 17.46 points yesterday, or 0.13 percent, to 13579.47. While Standard & Poor’s 500 Index slipped 0.11 points to 0.01 percent to 1460.15. While a number of technology stocks in the Nasdaq Composite Index rose 4 points and 0.13 percent to 3179.96.

News from Spain which has said it will freeze the pension fund and accelerate the retirement age for investors welcomed the budget cut. While plans were rolled out QE3 The Fed is still a positive sentiment.

“The market is still looking forward to the Federal Reserve’s quantitative easing and promised,”

In yesterday’s trading, gold prices rise quickly and sharply to USD1777, 19 per try onz. Many banks have a high exposure to gold so this increase will have an impact on their margins.

For information, yesterday trade volume reached 7.92 million shares traded on the New York Stock Exchange, the Nasdaq and Amex.

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Marketing Strategies

Stopping Power: Advertising Tong Fang and Zakat

“I used to forget to tithe. Following Fang Tong went to the clinic, I was so diligently tithe. Clinic Thanks Tong Fang.” Maybe it’s a play that is suitable for linking my topic this time is about advertising Clinic Tong Fang with advertisements tithe are scattered throughout the month of Ramadan.

The phenomenon of Tong Fang as a trending topic on Twitter is drawing attention of the masses. Here proved that the virus word of mouth can work well when the topic is interesting to have stopping power. Good first impression was powerful.

If an advertisement, whether online or offline, do not attract attention in a matter of seconds, he can be said to fail. How many ads we see per day? From start TV advertising, outdoor media advertising, to advertising on social media. Thousands of them. How can we remember? Having the right advertising needed to get out of the crowd.

Ads should be designed to attract attention, with the original idea, out of the box, if it needs to be funny. Of course, still in the corridor carrying the brand message. That is very important in the beginning is the power of stopping power. At least, if there is a pause and watch the ads, then it’s no “wow factor” of his. Clinical testimonial-style ad Tong Fang is not new actually. Testimonials have been used since decades ago.

Remember the Toyota ad? Testimonials about how much charge is in the vehicle, which then also raises the ad parody parody version. Parody is not always painful. Sometimes even funnier than the original ad that makes the message more memorable brand.

Orange Oreo ad parody in the form of comic books starring a little star Afika quite funny and had the strength to actually lift products Oreo Orange became known, not negatively. Although it is important to pack the brand message as creatively as possible, there should be a limit. Some brands just too far. Which initially may be perceived as stopping power, it backfired of its own brand image.

Clinical Tong Fang has become the butt of social media, is an example of an ad that attracts attention, but later due to excessive testimony, backfired. Testimony was in the beginning is stopping power of Ad Tong Fang. Imagine, all kinds of diseases can be cured after treatment at the clinic!

Do not forget that not all TV viewers an audience Clinic Tong Fang who incidentally is an alternative treatment, which may have been tired seeing everywhere and did not recover as well. For the audience who happened to be educated and healthy, this is a statement that is misleading hyperbole. Incessant pun posting on Twitter a spill guts uncomfortable feeling when watching the ad.

What about charity advertising? Of the many outstanding advertising charity this year, I was struck by a very large advertising billboards in the Quarter Rubber. It’s the sound of the message: “want a richer and blessing? Never forget to pay zakat often infaq”. This message was delivered by BAZIS administration. These ads have high stopping power, in the midst of another charity ad. Creative team needs thumbs up for the creativity.

In the midst of a charity advert average reads: (1) The beauty of tithe and sharing, (2) His Hands full, continue to provide day and night, (3) the Zakat, Do not worry, be happy, etc. … An ad promoting direct benefit tithe is a breakthrough.

Audience is always attracted to the “What’s in it for me? (WIIFM)”. Stopping power like this that I think have a high strength but out of the corridors of merit.

In my opinion, tithing is a secular activity with non-temporal output, which is an intangible reward from Allah SWT. Linking worldly benefit in advertisements tithe is to promote the desire for rich indeed bothering conscience.

Worldly benefits should not be stopping power for a commercial solicitation tithe. Style of advertising is no different than ad Tong Fang. That explores the direct benefits: “If seeing a Clinic Tong Fang, then all diseases cured? If tithe and infaq, it will be a get rich quick”.

While in the sentence is added to get rich quick words and blessings, nonetheless, in terms of appropriateness to the theme of earthly advertise for non-worldly is not appropriate. At the time of designing communication messages, must be seen first situation faced by brand or category of products / services advertised.

The current constraints that the amount of zakat collected by the Institute of Amil Zakat (LAZ) is still low, not because of low awareness charity. Consulting ETNOMARK been doing research about it and earn the finding that the issue is the level of trust to distribute alms to the LAZ are still low.

In a credibility issue and not an issue of awareness tithe, LAZ should be the motor for BAZIS Establishments perception changes. The ads about charity in the month of Ramadan should be designed to erode distribute zakat through LAZ doubt.

Explain what are the benefits for the audience. Stopping power is to be creative and touching benefits for the audience. “Want to haves” and “charity” does not match. To look for other more stopping power relevant.

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Marketing Strategies Small Business

Small Business Marketing Strategies

Small business marketing strategies identify аnd implement thе goals οf thе company. A sound marketing strategy іѕ inevitable fοr thе success οf аnу business. Thе strategy helps tο focus thе marketing οn thе business target. Small business marketing strategies include market research, identification οf customer groups аnd target competitors аnd efforts tο tailor thе product pricing. Thе success οf thе strategy relies οn thе proper implementation οf thе formulated methods. It аlѕο judges thе effectiveness οf thе marketing рlаn. Small businesses hаνе unique marketing strategies tο meet customer needs, whіlе offering maximum profitability wіth minimum investment. Attractive marketing materials аnd ambient аftеr sales support аrе аlѕο a раrt οf small business marketing strategy.

Small business marketing strategies consist οf three basic steps. Thеу аrе increase thе number οf customers, increase thе average transaction amount аnd increase thе frequency οf repurchase. Thеу ѕtаrt wіth client problems аnd demonstrate methods tο rectify іt. Thіѕ wіll hеlр tο build a network οf clients. Consistent аftеr sales support аlѕο enhances thе popularity аnd credibility οf thе product. Marketing strategies аlѕο assess thе profitability οf аn аррrοасh before actual promotion, tο avoid thе pitfalls.

 

Small business marketing strategies include various options tο increase business revenue. Thеу try tο асqυіrе more customers, sell more expensive products, come up wіth more profitable products аnd persuade each customer tο bυу more. Thе marketing strategy іѕ developed according tο thе nature οf thе product οr service. Thе business concern wіll tailor thе product option according tο thе target group. Thus thеrе аrе premier versions fοr those whο сhοοѕе expensive goods, comprehensive plans fοr profit seeking customers аnd a few basic products. Thе quality аnd reliability οf products ultimately determine customer satisfaction.

Small businesses аlѕο introduce unique marketing strategies tο differentiate a company frοm іtѕ competitors. Cause-related marketing іѕ аn attractive strategy thаt helps tο gain customer loyalty аnd media coverage. Thе association wіth аn organization helps tο profit frοm thе situation without much financial burden. Referral marketing іѕ thе mοѕt powerful, cost-effective marketing strategy. Promotions аnd offers intimated tο thе existing database through regular newsletters οr mail alerts wіll hеlр.

Small business marketing strategies аrе a summary οf thе goals οf marketing plans. Thеу provide guidelines аnd motivate companies tο achieve a competent sales record.

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Marketing Strategies

BlackBerry Create Successful People Use

In the midst of news about the decline in stock prices and financial losses that hit, CEO of BlackBerry manufacturer Research in Motion (RIM), Thorsten Heins, remains optimistic about the future of his company.

In an interview with tech site Tech Crunch, Heins said that BlackBerry users will continue to be “successful”.

“Success, because this (BlackBerry) facilitate the people in their lives and provides a very convenient way of communicating.”

Heins thought that the convenience of communication is important for the user. Although saying that e-mail is one of the basic benefits of the BlackBerry, according to Heins, the user is no longer just rely on e-mail, but also Twitter, Facebook, and fuel to communicate.

Heins’s vision is to make BlackBerry users to stay connected through various types of communication medium and made it easy to use, and notification.

Though disappointed with the delay in the release of BlackBerry 10, Heins states have no doubt that the BlackBerry RIM 10 will be the savior of the future. BlackBerry device 10 which will be launched in the first quarter of 2013 calls are not from the type with a physical QWERTY keypad, but carries the full-touch interface.

“Here is the (full-touch segments) we will try to grab back market share in the United States and convince users that the BlackBerry is not only reliable for businesses, but also for the general consumer,”

While preparing for BlackBerry 10 for its appearance scheduled for next year, trying to divert RIM BlackBerry phones are still using BlackBerry OS 5 for immediate use BlackBerry OS 7, which according to Heins’ is still competitive today. ” Mobile phones with BlackBerry OS 5 especially numerous in the Asia Pacific region.

Heins own day-to-day carrying your BlackBerry 9900, BlackBerry Playbook two (one privately owned while others are for work), following an ultra-based BlackBerry devices BlackBerry series mobile phone 10 for L.

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Marketing Strategies

Apindo-Microsoft Enhance Business Competitiveness

JAKARTA – Indonesian Employers Association (Apindo) and PT Microsoft Indonesia work together to improve the competitiveness and productivity of businesses, including small and medium enterprises (SMEs).

Both sides are equally convinced that information technology is a tool and a key solution in improving the ability of companies and businessmen in the country.

Such cooperation was marked by the signing of a Memorandum of Understanding (Memorandum of Understanding / MoU) by Apindo Chairman Sofjan Wanandi and President Director of PT Microsoft Indonesia Andreas Diantoro.

“We welcome Apindo alliances with Microsoft Indonesia. We hope that by working together can improve the competitiveness and productivity of Indonesian businessmen including SMEs who take shelter in Apindo,” said Sofjan in Jakarta, Friday (03/09/2012).

With a total membership of approximately 14 thousand companies, Apindo, he added, realizing that the need for empowerment to encourage potential members in order to increase the competitiveness and productivity of the company.

Empowerment, he said, one of them carried out with the optimal use of information technology so that it can provide benefits in terms of productivity, effectiveness, and efficiency.

“By empowering the appropriate use of information technology, Apindo hope effectiveness and efficiency to enterprises members can increase significantly from current conditions,” he explained.

This, he said, will be able to directly improve the competitiveness and productivity of the company when it had to compete both locally and in the arena of global scope.

Andreas Diantoro hope such cooperation can benefit both parties. According to him, empowerment firms in the information technology appropriately through updated technology and training can contribute positively to the company itself.

“Microsoft Indonesia is committed to contribute and improve the competitiveness and productivity of Indonesian companies that are able to compete fairly in the international business world,” says Andreas.

He added that the strength of the strong entrepreneurship is the capital of Indonesia’s economic base to be developed further. Furthermore Andreas said such cooperation is also a form of understanding on both sides about the importance of Intellectual Property Rights (IPR).

“Improving and strengthening the creative industries can not be separated from the role of IPRs. Therefore, to strengthen the competitiveness of local products, including the products of creative, intellectual property rights should be understood, appreciated and utilized as a value-added industry in our country,” he said.

With innovation, he said, it can be generated new markets at home and abroad, upgrading the quality of products and services produced, and the increased competitiveness and productivity of the company.

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Marketing Strategies

Live Your Personal Brand

Selection of candidates for Governor of Jakarta had become a topic of conversation was warm enough in the community. The term personal branding was often conceived in various articles.

This makes me want to peel a bit about personal branding. I will not discuss politics even further as I am not an expert in that field, but there are interesting things about personal branding can be discussed here. First of all I want to discuss whether it is personal branding. If you imagine all this applies only to goods brand the product or service, it is time to change the mindset.

Everyone has a personal brand assets, where assets that are unique nature of each individual. Personal branding is the image you perceive to communities and delivered consistently and effectively.

That image may be obtained from the experience, reputation, or your career. Be yourself. Personal brand not means you create a new character that is not the real you, but more of an effort highlight the uniqueness and strengths you already have and convey your unique value proposition in the eyes of the public.

Examples of personal branding physical attributes are most clearly seen in the campaign this time example of the clothing worn by the candidates. There is a candidate who wears a batik shirt, white shirt, plaid shirt, or other types of clothing. All candidates are trying to create a personal identity that distinguishes one another.

Personal branding on the campaign itself is closely linked with the fulfillment of his personal brand. The promise of what can be offered every candidate and value do you have from the owner of that promise, so that the public will choose one among the many candidates. The promise of personal brand must be delivered in sustainable and consistent.

For example, you promised to be personally honest, brave, and free from corruption, then it would be a pledge of your personal brand as well as a benchmark if you promise to be fulfilled or not for a long time into the future. An example of a successful personal brand to maintain consistency delivery promise is Oprah Winfrey.

Personal brand reflects the inspiration of his life and promise Oprah for women with its mission “Live Your Best Life”, where Oprah wants to help all women to see their experiences and challenges in their lives as an opportunity to grow and become a better person than before .

This can be seen from his talk show rich in aspiration, optimism and values ​​that can enrich women in different parts of world. Not limited to only talk show, but the personality and spirit to all lines extended to his brand, for example, the magazine O: The Oprah Magazine or on her website Oprah.com.

Besides Oprah Winfrey still there Nelson Mandela, Sir Richard Branson, and other figures. We can learn a lot about the personal brand consistent from the leaders. In forming a strong personal brand it takes practice, patience, competence, charisma and creativity and it all usually does not happen instantaneously.

It takes a long time to form a strong perception in the eyes and minds of the public. The most important thing is consistency. Consistency is the fulfillment of a personal brand is closely related to the development of a positive image of the personal brand. Your promise is the essence of your personal brand.

The more you can keep the promise, then you will get a positive value in the eyes of the public. Every man is a walking brand, consistency fulfillment that will make your personal brand will be seen Standout other than personal brand.

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Marketing Strategies

“10:90 Marketing”

Why do I say 10:90 (about ninety) Marketing? Because marketing is no longer monopolized by marketers. Marketing used to be 100 percent done by marketers, consumers get zero percent quota.

Marketers do everything; make superior products, hire an ad agency to create, and then posted the ad broadcast across the country are using TV, radio, or newspapers.

While the only passive consumers receive advertising messages the marketers, while certainly vexed because his favorite league spectacle compromised. Now marketing has changed dramatically. Marketer quite do 10 percent, and the remaining 90 percent is done by consumers.

That is why I call it “10:90″. Marketers simply create authentic brand story, and put it on You-Tube or spark conversation on Twitter / Facebook, that’s it. Then, consumers who work hard to raise and deploy viral bubbles of authentic brand story that to other customers throughout the country.

In “10:90 Marketing” working super hard to market products is not a marketer, but the consumer. There is a basic law in force in the marketing of this new style. It reads as follows:

“The dominant marketer intervene in the product / brand, the more blunt the impact of marketing that is created. Instead, more and more consumer involvement, the marketing success will be achieved more powerful. Due to the law” 10:90 Marketing “is definitely more powerful than “30:70 Marketing”. 30:70 Marketing and definitely more powerful than “60:40 Marketing.” Remember: “Your most powerful marketer is your customers.”

You must still confused. Okay, so that’s easier to understand, let’s look at the two great super marketing case happened this week. First, it is Jokowi victory in election administration. Secondly, it is a scene that is now viral Gangnam Style infecting the world.

Jokowi

Jokowi win of Foke because the power “10:90 Marketing”. Conducted Jokowi and team success is simple indeed: first, building a “superior product” and second, creating “authentic brand story”, that’s it. The remaining period of the voters who had worked hard to win Jokowi. Bekal two it is already more than enough to propel the “irregulars WOM” (“word of mouth”) that directs voters to vote the number 3 in the poll.

What is “superior product” Jokowi? Jokowi achievement for the mayor of Solo, Central Java city branding campaign start “Solo: The Spirit of Java”, humane relocation market, to support the car Esemka that skyrocket his name in the national political arena. Then what is “authentic brand story” Jokowi? Jokowi the iconic leader of a populist, like go to the field, hearing the complaints, the figure of a simple personal and candid. Who is “fabricated” the whole story around the iconic Jokowi?

What makes the story is none other than the public (read: consumer) through the story by word of mouth (WOM) naturally and authentically among rickshaw drivers, chat in the stalls tegal, to discussions on campus (yup, cocreate your brand story!) . This is what the WOM marketing theory called the wisdom of crowd.

Originally a story by word of mouth, but because of the widespread and widely accepted, it is then considered to be the truth. With a capital of past achievements and the story is authentic, iconic Jokowi viral spread rapidly to all parts of the country the day before the election.

This is where the masses are working hard to spread the stories of the icons Jokowi either offline (word of mouth) and online (via the Internet domains). Social media such as YouTube, blogs, Facebook, Twitter, to fuel a powerful tool that allows the masses so easily spread the word about Jokowi icon.

In short, most of the marketing Jokowi in election administration is not done Jokowi and team success, but performed volunteer, natural, and authentic by the mass electorate through the deployment of a powerful WOM. Jokowi do 10 percent of the work, the remaining 90 percent by mass of voters.

Gangnam Style

The phenomenon of fever Gangnam Style the same money. Song and dance style that was released mid-July 2012 it achieved exceptional marketing success around the world because of the power of “10:90 Marketing”. New dance style from South Korea initiated rapper Psy is now solving the Guinness World Record as the the Most ‘Liked’ Video in YouTube History, which until this week watched 235 million times. As with Jokowi, marketing major players Gangnam Style is not a record label Psy or carrying him, but the audience of the new dance in five continents across.

What is “superior product” Gangnam Style? No other song is the beat and witty; too of dance styles horseback unique, fresh, and rather nyleneh of dance that has been there. Then what is “authentic brand story” of Gangnam Style? None other stories surrounding this dance: from the story of the Gangnam district (the Beverly Hills of his Seoul); satire consumptive lifestyle that became the theme song / dance; to look Psy “anti K-pop idol” alias contrary to generally figure K-pop icons cool and cute.

The key to successful marketing is Gangnam style massive role of the army WOM around the world. Starting from the powerful influencers, the world celebrities such as Robbie Williams, TPain, Katy Perry, Tom Cruise, Britney Spears, Nelly Furtado up. The celebrities are very powerfuldi social media and conventional media is, viral fever triggered Gangnam Style. Influencers early action was followed by the action of a volunteer army of WOM and promote genuine dance.

The action stuff. Can be through-cuit cuit on Twitter and Facebook, upload videos and mock Gangnam Style parody versions, or make flash mob action (including the flash mob in Gangnam Style roundabout involving 800-plus members some time ago). As with Jokowi, Psy and his team made 10 percent of the work, the remaining 90 percent by mass of consumers around the world. Be smart marketers like Jokowi and Psy.

They are so beautiful and expertly manipulate consumers (yup, community of evangelists) to market themselves and their products. Remember the law: pretty smart marketers work 10 percent, 90 percent of the rest is left to consumers.

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Marketing Strategies

LPS: The Solid Indonesian Banking

The economic crisis in 1998 has hit the Indonesian banking. Some banks even liquidated since the crisis. However, Indonesian banks are now showing better resistance to the crisis.

“Bank Indonesia can be said to be one of the best in emerging markets,” said Chairman of the Board of Commissioners of the Deposit Insurance Corporation (LPS) Budiargo Heru, in his speech in LPS birthday party, at the Ritz Carlton, Jakarta.

Heru said the better assessment of growth performance seen banks are still able to maintain performance during the global economic conditions are uncertain.

“The resistance of the Indonesian banking sector is still good enough that can be said indicated by LPS Banking Stability Index which is still in the normal category,” said Heru.

Heru said, because the condition of both the LPS is committed to continue its efforts to keep the banks in Indonesia to stay healthy. “So we believe that close monitoring and strict disciplinary action from the regulator is still very necessary,” he said.

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Marketing Strategies

Gold prices go up

The price of gold based on the reference Tbk PT Aneka Tambang (Antam) per Tuesday (08/07/2012) this week re-gained thinner than Monday (08/06/2012) yesterday.

The increase of Rp 1,000 per gram to $ 543 000 per gram to buy back price to $ 488 000 per gram from Monday’s price of Rp 487 000 per gram.

Based on data from Hong Kong gold prices index Metal Exchange (HKMEx) Gold from Bloomberg Gold prices are at 1614.6 U.S. dollars per troy ounce (51.60 U.S. dollars / gram), down 1.2 U.S. dollars per troy ounce (-3 , 85 cents / gram).

In global markets, gold Gold price index fell 1.2 100 gold Bloomberg U.S. dollars per troy ounce (-13.82 cents / gram) to 1611.9 U.S. dollars per troy ounce (51.82 U.S. dollars / gram).

Antam’s gold price by reference to a July 6, 2012 was USD 539 000 per gram to buy back USD 484 000 per gram. For the price of 5 grams of USD 2.5455 million to 2.5655 million USD in a month, to which 10 grams of USD 5.050 million, today the price has touched the figure of 10 grams USD 5.090 million.